BA (Hons) Business Management (Marketing) with Foundation Year

Learn the most in demand skills required to become a successful marketing professional.

Key Facts

Intakes in

Feb, May, Sept, Nov

Study Level

Undergraduate

Duration

4 Years +

Fees

€ 10,500 p/year

Programme Overview

Accelerate your way to a career in business and marketing with a dual accredited degree with Foundation Year. You'll learn how to demonstrate to employers that you can support real change and increased marketplace success in their organisations with key skills for business and most up to date best practices in marketing. Your DMI and CIM accreditation signifies a standard of excellence in course quality, and is recognised internationally by employers.

Modules

BA (Hons) Business Management (Marketing) with Foundation Year

During your studies you’ll gain a wider understanding of marketing functions, operations, and cutting edge technologies. You’ll also develop new personal and professionals attributes in dedicated skills-related modules to help build your soft skills and decision-making abilities. Learning research and data analysis techniques using academic and industry focused texts, articles, and reports, you’ll gain a better understanding of contemporary marketing, management, and overall business functions, with the ability to analyse practical case studies drawn from a range of international organisations.

You will also undertake assessments which are designed to help you demonstrate your strengths in a number of ways. A variety of methods are used, including portfolios of work, essays, assignments, presentations, and exams.

CIM & DMI Accreditation

The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers and plays a key role in setting industry standards. The CIM helps and supports its members at every stage of their marketing careers, helping you develop your marketing capabilities and keeping you informed about industry developments and employment opportunities across the sector – focusing on providing you with the ‘4Cs’ of CIM membership: Career, Capability, Community and Content.

Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the global standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential. While you’re studying your DMI accredited course with us, we’ll cover the cost of your student membership, giving you access to a wide range of valuable resources, including exclusive industry-focused short courses, webinars, articles, and toolkits, careers guidance, and networking opportunities with its 170,000+ global members.

Arden University is also a member of the prestigious Association to Advance Collegiate Schools of Business (AACSB). This membership reflects the fact that Arden University has successfully matched the high standards required by the AACSB, and enables the sharing of ideas and the exchange best practises between global business schools.

Funding and Entry Requirements

About Arden University Berlin

At Arden University in Berlin, we're all about helping you advance your career. Our courses are designed for ambitious professionals like you who want to study in the heart of Europe. We offer a wide range of internationally recognised degrees in fields like business, engineering, project management, public health, marketing, HRM, IT, and more.

Our programmes focus on giving you the practical skills and knowledge you need to succeed in today's competitive job market. You'll learn from experienced professionals who can give you real-world insights that will set you apart from the competition. So, if you're looking to take your career to the next level, Arden University in Berlin is here to help.

Regulated By Quality Assurance Agency (QAA)

Nearly 30 years of delivering quality courses

Programmes accredited by professional bodies

4.5 stars out of 5 on Trustpilot*

*Based on over 500 reviews of Arden University on Trustpilot.com

Studying in Germany

  • Graduates are eligible to apply for an 18-month post-study residence permit, allowing you to stay in Germany to find work.
  • A high graduate employment rate* of 91.3%.
  • According to the German Chamber of Commerce, more than half of Germany's companies are struggling to find skilled workers**.
  • Germany has an average graduate starting salary of €55,000***.
*Eurostat, 2021
**Reuters, 2023
***Glassdoor, 2024